Advertisers Offer Google Kudos for Allowing Separate Bidding
Christine Blank’s article: Agencies Like Bidding Separately for Google Content, offers kudos from advertisers to Google for giving them more flexibility and options in bidding for keywords, “on content sites separately from bids for ads that run on search sites on Google’s network.”
Yahoo has offered this option for some time.
We can bid down on poor performing groups,? said Ben Perry, manager of paid search at search marketing firm iProspect, Watertown, MA.
It also opens the door for new search advertisers to try contextual advertising on Google, said Danielle Leitch, vice president of marketing and analytics at search marketing and optimization agency MoreVisibility, Boca Raton, FL.
More about this new option that Danny called “long overdue” in this post from last week
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now