Late word from AOL that after about a four month beta period, AOL Mobile Search (you can take a look with a regular web browser) is being officially released today. I've posted the complete news release here but from the way it reads and from what I can see on my mobile browser, things are pretty much (from the searcher perspective) the same as they were when AOL Mobile Search launched in beta mode in July. I provided a full rundown then. If I spot anything new, I'll make sure to postscript this post.
Key Features of AOL Mobile Search
+ View web all web pages via mobile phone or device. Pages not optimized for mobile browsers are automatically adapted and converted using technology licensed from Israel's InfoGin. Btw, I believe AOL Mobile Web Search is still the only major mobile web search service to include paid listings on results pages.
+ Mobile Access to AOL's Pinpoint Comparison Shopping Service
+ Access to AOL Mobile Yellow Pages with easy click access to dial numbers and view MapQuest maps.
Show Me the Money, I Mean Revenue
AOL and its partners will generate revenue when users click on sponsored links in each of our three mobile search services: Web search, Yellow Pages search, and Shopping search.
Postscript: The AOL Mobile Portal is located here.
Postscript 2: As Kevin points out, some AOL Mobile Yellow Page listings are enabled with Ingenio pay-per-call. Other (non pay-per-call) listings also allow you (if your browser offers this feature) to dial direct from the directory entry.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.