More on the forthcoming Microsoft classified ads service is coming out, with some good remarks on why Microsoft's service may be more suited to classified searching than Google Base -- though as I'll explain, Google Base isn't what people should be using to measure Google's entry into the classified listings space.
Why Microsoft?s classifieds service will be better than Google Base from Charlene Li at Forrester has her talking about what's she's seen so far from Microsoft and how it's more suited to specialty classified searching.
Microsoft tests classifieds service from News.com and Microsoft tries classifieds from the Seattle Post-Intelligencer also give more details on how the system came to be, with Microsoft adamant it's not an instant Google Base clone, plus how it is designed specifically for classified ads.
I agree with Charlene. The Microsoft system probably will be better for classified ad searches, since it's specifically built for that. But comparing Google Base to any specialized search service is missing the point.
Google Base is, as I wrote before, the master way Google wants to accept content of all type. I don't expect that many people will really be turning to Google Base for specialized searching, however. Instead, as content of particular types grows, we'll see more spin-offs.
In other words, Google Base will help power a future Google Classifieds, a Google Jobs, a Google Housing, perhaps a Google Auctions and so on. These specialized services, standalone sites -- like Google's shopping search engine Froogle -- will have more refined features to help with the specific searching task you're doing.
In other words, it's not Google Base versus Microsoft Fremont or Craigslist. It's Google Classifieds (when it comes) versus Microsoft Fremont and Craigslist. That's when the comparisons really will begin in earnest.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.