DMNews reports that about nine months after the NY Times purchased About.com, the site/service is about to relaunch. The news was made at SES yesterday by Scott B. Meyer, president/CEO of New York-based About.com. According to the article, the About.com database is home to about 57,000 topics and 1.2 million pieces of content.
Major advertisers have more than nodding familiarity with About.com, however. In their ranks are the U.S. Army, State Farm, General Mills, Sara Lee and SBC, which becomes at&t later this month. Then there's Walmart.com, the No. 1 advertiser on About.com.
"Wal-Mart is trying to be trend-forwarding, and online is where they're beginning," said Mark W. Westlake, senior vice president of sales and marketing at About.com.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.