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Infospace Calls On Ingenio for Pay Per Call Partnership

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News out of San Francisco and Seattle today that InfoSpace and Ingenio have announced a partnership that will bring Ingenio's Pay Per Call technology to the entire network of Infospace properties including
Dogile, MetaCrawler, WebCrawler and Infospace mobile services beginning in Q1 2006.

Mark Barach, Ingenio's Chief Marketing Officer, told Elinor Mills at News.com that customers pay on average $9 to $10 per call.

Ingenio also provides pay per call services for AOL.

From the announcement:

The agreement gives Ingenio advertisers broad reach across the entire network of InfoSpace Web properties, in response to consumer search queries. Ingenio advertisers will also be able to reach mobile consumers with distribution across InfoSpace's mobile search applications. InfoSpace provides content and services to every major carrier in North America, reaching 90 percent of U.S. mobile

Complete news release here.


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