I guess one pay per call/click to call news item deserves another one. According this announcement, click to call has come to Australia with a pilot project just launched with Australia's Sensis.com.au web engine. The service is powered by Estara, the same company that offers VoIP click to call services to A9's Yellow Pages and others including the Findexa, a European directory from Norway.
Postscript: Although now info about a deal between Estrata and Yahoo UK/Ireland are listed on the web site or in the Yahoo click to call announcement from a few months ago, the Yahoo UK/Ireland logo is visible on the Estrata home page (screen cap).
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!