E-mail service provider Quris, which was majority-owned by Charles Schwab Corp. (little did I know), has a new owner today. The company was bought by database marketer Merkle. Financial terms weren't disclosed. Quris, based in Denver, will continue as a standalone subsidiary with its 50 employees. Quris' clients include Charles Schwab (no surprise there), Blockbuster, Dex Media, Vail Resorts and Wynn Las Vegas.
The acquisition continues the trend of standalone e-mail shops being gobbled up by bigger entities. (See Rebecca's column: "Does Size Matter for ESPs?")
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.