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Yahoo and Aussie TV Net Announce Ad Partnership; Plans to Form New Company

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Kevin Newcomb reports in Clickz that Yahoo Australia & NZ and Australian TV network, Seven Network will form a new company that will allow advertisers the opportunity to create packages of online and offline advertising.

From the article:

"Yahoo and Seven have very complementary businesses and brands, and we see this as a tremendous opportunity to build a leadership position in Australia," said Terry Semel, chairman and CEO of Yahoo, in a statement. "This is the best combination to benefit from increased broadband penetration, rich media consumption, and the growing cross-media advertising spend. Together, I believe we can deliver the most engaging and innovative rich media experience for Australian audiences and advertisers."

Yahoo! Australia & NZ and Seven will be combining their online teams and are expected to launch a new name and online presence in late January, coinciding with Seven's coverage of the Australian Open and the Olympic Winter Games in Torino, as well as the opening weeks of the 2006 television season.

Microsoft's portal in Australia is nineMSN. It's a 50-50 joint venture between the Microsoft Corporation and Australia's leading media company, Publishing and Broadcasting Limited (PBL) that was formed in 1997.

More in Kevin's article: Yahoo to Partner With Aussie TV Network.


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