We've come a long way since the early days of the web, both as information consumers and search marketers. But we can do a lot more to improve our experience, writes Peter Morville in his new book, Ambient Findability. Though a relatively short book, Ambient Findability is big on ideas and concepts useful to anyone who spends a lot of time playing in search space. I've got a full review of the book in today's SearchDay article, Information Wants to be Found.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!