We've come a long way since the early days of the web, both as information consumers and search marketers. But we can do a lot more to improve our experience, writes Peter Morville in his new book, Ambient Findability. Though a relatively short book, Ambient Findability is big on ideas and concepts useful to anyone who spends a lot of time playing in search space. I've got a full review of the book in today's SearchDay article, Information Wants to be Found.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.