We've come a long way since the early days of the web, both as information consumers and search marketers. But we can do a lot more to improve our experience, writes Peter Morville in his new book, Ambient Findability. Though a relatively short book, Ambient Findability is big on ideas and concepts useful to anyone who spends a lot of time playing in search space. I've got a full review of the book in today's SearchDay article, Information Wants to be Found.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!