We've come a long way since the early days of the web, both as information consumers and search marketers. But we can do a lot more to improve our experience, writes Peter Morville in his new book, Ambient Findability. Though a relatively short book, Ambient Findability is big on ideas and concepts useful to anyone who spends a lot of time playing in search space. I've got a full review of the book in today's SearchDay article, Information Wants to be Found.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!