Last year I talked about the idea of consumer search and how search engines that traditionally offered web search were making the leap into being our search utilities companies or our consumer search providers, giving us search wherever it is needed. Web search in the browser, TV search in our digital TV appliances, music search in our MP3 players -- you name it, the search engines are heading there.
Enter the Consumer Electronics Show, the big annual event that happens next month in Las Vegas. Microsoft chairman Bill Gates will be giving a keynote as you might expect. Microsoft does plenty of consumer electronics. But showing how search is muscling into the wider consumer world, keynotes are also being given by Yahoo chairman Terry Semel and yes, Google cofounder Larry Page. You'll find all the keynotes here.
Consumer search hasn't just yet arrived. The leaders of the search engine industry are now trumpeting it to the consumer electronics world.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!