Here's a bunch of new reading for your reading lists. The December/Januaury Issue of the Bulletin of the American Society for Information Science and Technology (ASIS&T) is new online (free). This issue of the Bulletin was, edited by Dr. Bernard Jansen from Penn State University and features a look at what's termed "paid search." Now, just to find some time to read all of this interesting material. (-:
Dr. Jansen writes:
There is growing interest in information searching research that focuses on the environmental aspects of searchers,...However, there has been little consideration of paid search, an increasingly popular and uniquely contextual form of information interaction on the Web. Paid search is a distinctive type of interaction that combines both information push -and -pull and is increasingly important in locating information on the Web.
Here are titles, authors, and links to the articles that focus on paid search:
+ Paid Search as an Information Seeking Paradigm
Bernard J. Jansen
+ Sponsored Search: A Brief History
Daniel C. Fain and Jan O. Pedersen
+ Repeat Search Behavior: Implications for Advertisers
+ The Flip Side of Fear: Marketing to the Empowered Consumer
+ Click Fraud
Brendan Kitts, Benjamin LeBlanc, Ryan Meech and Parameshvyas Laxminarayan
+ The Value Implications of the Practice of Paid Search
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!