This has enraged me for years: the DMA charges consumers $5.00 to register online for its little-publicized do-not-snail-mail list (MPS).
Mailing your regrets to the DMA is free, however. What, some charity organization does all that data entry for them? Unlikely. They're just trying to make it more difficult to get off those lists.
My memory was jogged by a program on NPR this weekend on the staggering costs of junk mail -- not just environmental and financial, but also in terms of time wasted. One stat I recall from the show is the average American spends 8 months of their life opening and dealing with junk mail.
Want off for the New Year? Pony up $5 here, or part with a stamp and mail your deets to:
Mail Preference Service
Direct Marketing Association
PO Box 643
Carmel, NY 10512
There's a mail-in registration form on the page cited above.
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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