Ford Explorer Teaches Me to Ignore Google AdWords Ads from Aaron over at SEO Book looks at Ford Explorer ads delivered via Google AdSense that appeared recently to be all over the web to him and others. His main issue is why Google allowed off-topic delivery. The ads were apparently showing up on pages that seemed to have nothing to do with cars, trucks, SUV what motorized transport.
Google prides itself on targeted ads, as you can find on the AdSense overview page:
You want to make more money from advertising, but you don't want to serve untargeted ads to your users. Google AdSense? solves this problem by automatically delivering text and image ads that are precisely targeted to your site and your site content?ads so well-matched, in fact, that your readers will actually find them useful.
Ford Explorer Google AdWords AdSense Campaign at Search Engine Journal has Loren having the same frustration as Aaron, but not just from a web surfers view. He also comes at it from the publisher angle. Loren points out how on his own site, which is about search engines, he was finding Ford Explorer text ads and skyscraper image ads.
Hmm -- maybe the ads were targeting anything about engines :)
Want to comment or discuss? Please visit our Search Engine Watch Forums!
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!