Ford Explorer Teaches Me to Ignore Google AdWords Ads from Aaron over at SEO Book looks at Ford Explorer ads delivered via Google AdSense that appeared recently to be all over the web to him and others. His main issue is why Google allowed off-topic delivery. The ads were apparently showing up on pages that seemed to have nothing to do with cars, trucks, SUV what motorized transport.
Google prides itself on targeted ads, as you can find on the AdSense overview page:
You want to make more money from advertising, but you don't want to serve untargeted ads to your users. Google AdSense? solves this problem by automatically delivering text and image ads that are precisely targeted to your site and your site content?ads so well-matched, in fact, that your readers will actually find them useful.
Ford Explorer Google AdWords AdSense Campaign at Search Engine Journal has Loren having the same frustration as Aaron, but not just from a web surfers view. He also comes at it from the publisher angle. Loren points out how on his own site, which is about search engines, he was finding Ford Explorer text ads and skyscraper image ads.
Hmm -- maybe the ads were targeting anything about engines :)
Want to comment or discuss? Please visit our Search Engine Watch Forums!
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!