A good tip from Steve Outing at Poynter: don't forget to update your site!
Most Web sites have copyright and other boilerplate info hardcoded into footers. On Jan. 1, roll that 2005 over to 2006.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.