Sure, we knew that anywhere, anytime anything media consumption was right around the corner, but it's always fascinating to see how things take shape. Today DirecTV announced DirecTV 2Go, which is similar to TiVo's "To Go" service -- allowing users to transfer video content to a variety of portable devices. Additionally, Starz rolled out Vongo, an online on-demand and subscription video service. ("No ad-supported content at this time," Starz' Eric Becker told me.) Meanwhile, Sling Media is launching a service that lets you watch all of your TV channels on your mobile phone. In that kind of world, who knows where, and in what environment, your ads will be delivered?
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!