Sure, we knew that anywhere, anytime anything media consumption was right around the corner, but it's always fascinating to see how things take shape. Today DirecTV announced DirecTV 2Go, which is similar to TiVo's "To Go" service -- allowing users to transfer video content to a variety of portable devices. Additionally, Starz rolled out Vongo, an online on-demand and subscription video service. ("No ad-supported content at this time," Starz' Eric Becker told me.) Meanwhile, Sling Media is launching a service that lets you watch all of your TV channels on your mobile phone. In that kind of world, who knows where, and in what environment, your ads will be delivered?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.