Search marketing has evolved from relatively straightforward task to a multi-faceted process requiring a variety of skills, often performed by a team. And making sure that the team works effectively together to accomplish the goals of the search marketing campaign can be a challenge. In today's SearchDay article, SEM Campaign & Project Management, Part 1, Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring executives from four successful search marketing firms who share the best practices they've developed for effective campaign management.
A longer version of this story for Search Engine Watch members offers specific tips and strategies for more effectively managing a search marketing campaign, including keyword development, budgeting, web measurement and analytics and more. Click here to learn more about becoming a member.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.