In today's SearchDay article, SEM Campaign & Project Management, Part 2, guest writer Greg Jarboe continues coverage of a recent Search Engine Strategies panel focused on shepherding search marketing projects from beginning to end.
A longer version of this story for Search Engine Watch members offers a detailed project management training plan, with specific skills to be taught, and recommendations for defining deliverables to control a project's scope and cost. Click here to learn more about becoming a member.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!