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Dogpile Doing Product Placement on Television

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Over on Search Engine Journal, Loren posts that Dogpile (they're celebrating their 10th birthday) is doing some "product placement" on various television programs.

His post includes a link to a Seattle Times article (Dogpile is part of Seattle's InfoSpace) says placements have been seen on the season premiere of CBS' "Ghost Whisperer" and the A&E reality show "Growing Up Gotti."

On A&E's "Growing Up Gotti," for instance, Victoria Gotti uses DogPile.com to search Ellis Island records for her great-grandfather.

Perhaps Dogpile's biggest challenge is not only getting people to know about the service but also understand what it offers versus non-meta engines. A few week's ago I mentioned that two of the top five search terms entered into a Dogpile search box in 2005 were Google and Yahoo. As you know, results from both of these engines are already included in Dogpile result sets.

About a year ago, Danny blogged about mentions of A9 and Ask Jeeves on The OC. If memory serves me correctly, an episode of HBO's Curb Your Enthusiasm included a shopping bag with the Ask Jeeves logo on it. The Ask Jeeves balloon has also made appearances in the Macy's Thanksgiving Day Parade.


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