A WSJ.com piece (subscription only) today has a great sentence about how the carmaker's marketers are trying to inspire passion for their vehicles:
If the old Camry was the platonic friend -- respectable, reliable, unexciting -- the new version wants to be the hot date -- bolder, sportier, worth blogging about.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!