Such is customer service in the new digital age of transparency that Random House is offering refunds on "A Million Little Pieces" to people who purchased direct from the publisher. (According to the Reuters report.) This after a TheSmokingGun.com report -- and much discussion of it in countless blog entries and news stories -- that casts serious doubt on the alleged memoir's veracity. It's a testament to lessons learned by Dell and Kryptonite Locks -- when the word-of-mouth turns against you, respond, act, do something. Because stonewalling doesn't work any more.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!