Such is customer service in the new digital age of transparency that Random House is offering refunds on "A Million Little Pieces" to people who purchased direct from the publisher. (According to the Reuters report.) This after a TheSmokingGun.com report -- and much discussion of it in countless blog entries and news stories -- that casts serious doubt on the alleged memoir's veracity. It's a testament to lessons learned by Dell and Kryptonite Locks -- when the word-of-mouth turns against you, respond, act, do something. Because stonewalling doesn't work any more.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!