SuperPages.com local advertisers now appear in MSN local search results. Type in a query, such as deli, New York or dentist, Dallas and superpages ads are displayed at the top of the page, above local search result listings.
Backfill ads appear to be generic—for example, a search for books in Seattle displays ads for Overstock.com, Simply Audio and discount magazine subscriptions.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.