I met up with Yahoo's Joel Toledano at SES NY 2005 last year, and he pitched me on a great idea, a session about how to do business partnerships with search engines. As director of business development for Yahoo Search, Joel's had plenty of bad pitches but also doesn't want to miss out on a good idea pitched the wrong way. We put the session on the agenda for SES San Jose, but I couldn't get any of the other major search engines to confirm! So in the end, I pulled the session, a very rare occurrence. Want to see what Joel would have told you? He's just posted slides that he presented to a CalTech session last month. More details in his post on the Yahoo Search Blog: Partnering with Yahoo! Heck, maybe I'll finally get that session going again for SES San Jose 2006, Joel!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.