I wrote today about execs jumping to the word of mouth marketing space, saying it was an indicator of something exciting going on. Another indicator? Funding. Today BzzAgent announced (PDF) receiving $13.75 million in VC funding, co-led by General Catalyst Partners and IDG Ventures Boston. The company says it will use the dough to "expand its market position and organizational infrastructure."
Understandable why a company like BzzAgent would be attractive to investors. It's got well-known clients (Anheuser-Busch, Lee Jeans, Levi's, Sun Microsystems) and it's run in such a way -- with a passel of volunteers -- to keep operating costs low.
Of all the WOM companies, BzzAgent in particular has caught a lot of criticism over its methods. The firm recently changed its disclosure standards for "agents" to try to address one issue.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!