The project itself isn't new, in fact I blogged a about KFTF last February. Nevertheless, if you still haven't taken a look at project's ongoing research about how people save, store, organize information (personal information management) including what they find on the web, it's more than worthy of your attention. They've added a bunch of new content to the site since last February. If you're looking for more info and how the research is being used, this Seattle Times article offers a good overview.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.