I've written before that Search Engine Watch doesn't focus on contextual advertising because it's not search. Having said this, with two major search engines pushing contextual products toward search advertisers, we do some limited coverage. Plus, sometimes contextual issues can overlap into search.
We're going to be doing a bit more coverage out on the blog now thanks to our new contextual ads correspondent, Jennifer Slegg. Many of our readers probably recognize Jen's name, as she publishes the excellent JenSense blog that we've pointed at from time to time.
Many others know Jen through her long-time work as Jenstar moderating the Google AdSense forum at WebmasterWorld. She also does the same for the Google AdSense forum at our own Search Engine Watch Forums plus moderates in the Yahoo Publisher Network and Contextual Ads & Alternatives sections, as well.
Expect to see Jen posting items that are especially of interest from the contextual world here, giving you a summary and pointing back to JenSense for those seeking a deeper drilldown. Welcome aboard, Jen!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.