Damn -- just when I thought I could ignore the latest SEO contest, it does something interesting. First, Greg Rockstar Boser notes that while Yahoo already has picked up 130 matches for v7ndotcom elursrebmem (and I see 296 myself, right now), Google comes in with zilch. Since the keywords for the contest were only announced today, one conclusion is that Yahoo is much faster at Google in gathering new content. (Another conclusion is that Matt Jagger Cutts over at Google is rallying the troops to keep v7ndotcom elursrebmem content out of Google).
Whatever, the case, Google isn't alone. MSN has no matches while Ask Jeeves comes in with two. But Threadwatch reports Google results that not everyone can see. These appear to be flowing from Google Base into regular Google. Whether you see them seems to depend on whether Google has decided you are in the right country, frame of mind, hitting the right cluster, got the right cookie or some other semi-voodoo factor to show them to you.
Be sure to see the screenshot at Threadwatch or the blowup Barry does complete with highlighting over at Search Engine Roundtable. You'll see the special "Home Page:" or "More About" or "Author" links coming along with the listings.
Funky results not enough for you? Want to join the contest. Well, you'll find the rules of the originating contest here. The prize is $4,000 plus an iPod. Do a bit more work as explained here, and you could pick up an additional $3,000.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!