In today's SearchDay article, Video Search: Still "Early Days", guest writer Greg Jarboe offers coverage of a recent Search Engine Strategies panel focused on the unique challenges search marketers face in creating and optimizing search-friendly video clips. It's a different world than the one we're accustomed to with written content.
A longer version of this story for Search Engine Watch members offers specific tips for encoding search engine friendly video, including recommendations for optimizing for specific engines, best types of meta data to use, tips on encoding tools and more. Click here to learn more about becoming a member.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!