In today's SearchDay article, Video Search: Still "Early Days", guest writer Greg Jarboe offers coverage of a recent Search Engine Strategies panel focused on the unique challenges search marketers face in creating and optimizing search-friendly video clips. It's a different world than the one we're accustomed to with written content.
A longer version of this story for Search Engine Watch members offers specific tips for encoding search engine friendly video, including recommendations for optimizing for specific engines, best types of meta data to use, tips on encoding tools and more. Click here to learn more about becoming a member.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.