SEO News
Search

Search Spend Was Up Last Quarter

author-default
by , Comments

New online spending stats from a Deutsche Bank survey of 60 media executives found that last quarter (Oct-Dec. 2005), 65 percent said paid search spending increased compared to the third quarter. Google got 57 percent of spending, with Yahoo 23 percent, followed by MSN at 5 percent. Average cost per click was estimated at 58 cents, though the report added a caveat that it was difficult to guage this price accurately for various reasons. More details from Online Ad Spending Surpasses Expectations at MediaPost.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus