New online spending stats from a Deutsche Bank survey of 60 media executives found that last quarter (Oct-Dec. 2005), 65 percent said paid search spending increased compared to the third quarter. Google got 57 percent of spending, with Yahoo 23 percent, followed by MSN at 5 percent. Average cost per click was estimated at 58 cents, though the report added a caveat that it was difficult to guage this price accurately for various reasons. More details from Online Ad Spending Surpasses Expectations at MediaPost.
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