SEO News

JumpTap Introduces Keyword Sales Program for Mobile Search and Releases Stats About What Mobile Searchers Are Looking For

by , Comments

JumpTap, a company that offers many mobile search solutions has just introduced a hosted Keyword Sales Program for mobile search providers.

JumpTap's Keyword Sales Program allows mobile operators to leverage the vast potential of performance-based marketing by bringing turnkey, Pay-per-Click and Pay-per-Call programs to mobile handsets.

JumpTap also released their first set of statistics about what people are mobile searchers are looking to find.

Despite conventional wisdom that the numeric keypad would be a barrier for mobile search text entry, searchers still entered unusually long queries, including "don't you wish your girlfriend was hot like me", "the killers all the things that i've done", and "what are you doing the rest of your life". The first example query, referring to a ringtone by the Pussycat Dolls, is 45 characters long.

For the month of December 2005, the type of search for the top 100 queries included:

27% Categories. Top 3 terms searched: Christmas, Hockey, WWE (Worldwide Wresting Entertainment).

22% Adult. Top 3 terms searched: Sex, Porn, Girls.

20% Artist Name. Top 3 terms searched: Eminem, 50 Cent, Madonna.

14% Game. Top 3 terms searched: Tetris, Poker, Snake.

9% Music Genre. Top 3 terms searched: Country, Themes, Reggae.

5% Music Title. Top 3 terms searched: My Humps, Jingle Bell, Gold Digger.

3% Website Names. Top 3 terms searched: Google, MSN, Yahoo.

Much more about JumpTap, it's new ad program, and these new statistics in a news release.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus