The search tail, the group of queries that are relatively unique, offer major opportunities for savvy search marketers, but effectively taking advantage of the search tail takes some work. In today's SearchDay article, Marketing in the Search Tail: Is the Pain Worth the Gain?, guest writer Patricia Hursh reports on a recent Search Engine Strategies conference session that examined the challenges of marketing in the search tail.
A longer version of this story for Search Engine Watch members explains how to use search engine matching technologies to play in the search tail, how to find search tail keywords, how to benchmark and analyze the effectiveness of various keyword combinations, and more. Click here to learn more about becoming a member.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.