The search tail, the group of queries that are relatively unique, offer major opportunities for savvy search marketers, but effectively taking advantage of the search tail takes some work. In today's SearchDay article, Marketing in the Search Tail: Is the Pain Worth the Gain?, guest writer Patricia Hursh reports on a recent Search Engine Strategies conference session that examined the challenges of marketing in the search tail.
A longer version of this story for Search Engine Watch members explains how to use search engine matching technologies to play in the search tail, how to find search tail keywords, how to benchmark and analyze the effectiveness of various keyword combinations, and more. Click here to learn more about becoming a member.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.