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Yo Ho Ho and A Streaming of Rum

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Bacardi is hoping young adults will tune in to all Bacardi, all the time.

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The rum maker just launched Bacardi Internet Radio "to further integrate our brand with music while offering...access to the Bacardi Experience 24/7." said Group Marketing Shane M. Graber.

It's a true multimedia experience; it's radio! It's adware! According to the company, users can customize their players with images, and will receive live promotion updates through a special ticker on the display. The player features a synchronized motion with the track "to complete the audio-visual in true Bacardi style." Listeners can even submit song requests.

The station can be found on www.BACARDIlive.com, where visitors can access a video library of Bacardi TV spots and event footage, photo galleries, recipes and downloads.

Heck, seems you can do everything but actually drink the rum.


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