Bacardi is hoping young adults will tune in to all Bacardi, all the time.
The rum maker just launched Bacardi Internet Radio "to further integrate our brand with music while offering...access to the Bacardi Experience 24/7." said Group Marketing Shane M. Graber.
It's a true multimedia experience; it's radio! It's adware! According to the company, users can customize their players with images, and will receive live promotion updates through a special ticker on the display. The player features a synchronized motion with the track "to complete the audio-visual in true Bacardi style." Listeners can even submit song requests.
The station can be found on www.BACARDIlive.com, where visitors can access a video library of Bacardi TV spots and event footage, photo galleries, recipes and downloads.
Heck, seems you can do everything but actually drink the rum.
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