SEO News

Yo Ho Ho and A Streaming of Rum


Bacardi is hoping young adults will tune in to all Bacardi, all the time.


The rum maker just launched Bacardi Internet Radio "to further integrate our brand with music while offering...access to the Bacardi Experience 24/7." said Group Marketing Shane M. Graber.

It's a true multimedia experience; it's radio! It's adware! According to the company, users can customize their players with images, and will receive live promotion updates through a special ticker on the display. The player features a synchronized motion with the track "to complete the audio-visual in true Bacardi style." Listeners can even submit song requests.

The station can be found on, where visitors can access a video library of Bacardi TV spots and event footage, photo galleries, recipes and downloads.

Heck, seems you can do everything but actually drink the rum.

SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus