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Digital Marketing Remainders

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Noteworthy from the past couple days...

Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel's Reader's Choice Awards.

A Generation Serves Notice: It's a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers. As David Card notes, this one does a good job of describing the implications of media fragmentation in market research terms.

The Seattle Post-Intelligencer kills dayparting on its site. The move has only to do with content layout, but the thinking behind the decision certainly has ad implications. (via)

Big Film Festival Focuses on Small Screen. A Sundance panel on mobile distribution of films.

180solutions Spyware Practice Far From Perfect. The Center for Democracy & Technology complains to the FTC that the company has "deliberately and repeatedly" engaged in illegal and unethical spyware practices.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.

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