Hardly a week goes by when we don't mention some new mobile search service, enhancements to what's already out there, or something I think we will be seeing more of, partnerships between large media and mobile search and info companies. We saw an example of this last week in a deal between Gannett and 4INFO.
If you want a brief overview of what mobile search is, how it differs from other forms of search, mobile business models, and more, this paper, "Introduction to Mobile Search" (7 pages; PDF) by the Mobile Marketing Association is worth a read.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!