Hardly a week goes by when we don't mention some new mobile search service, enhancements to what's already out there, or something I think we will be seeing more of, partnerships between large media and mobile search and info companies. We saw an example of this last week in a deal between Gannett and 4INFO.
If you want a brief overview of what mobile search is, how it differs from other forms of search, mobile business models, and more, this paper, "Introduction to Mobile Search" (7 pages; PDF) by the Mobile Marketing Association is worth a read.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.