The site's highlight is a video performance of the song "Lovely Football," by the fabulously enthusiastic Onitsuka Tiger National Choir. An online karaoke competition ("the world's first!") awards Injector DX shoes to the top five renditions of its tune.
Onitsuka Tiger takes steps to ensure the recording and sing-along go smoothly, so important when you're enabling multimedia CGM. There's a sound check to get participants to sing loud enough and difficulty settings called "Junior Tiger Sing Along" and "Onitsuka Karaoke World Cup." Despite a couple moments when the Japanese pop kitsch aesthetic teeters on the brink of self-consciousness, it's pretty near perfect.
Created by StrawberryFrog for a European audience.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!