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Where Athletic Footwear Meets J-Pop Kitsch

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Lovely Football's already going down as one of the best new instances of that rare breed of interactive deployment whose form suits the best functions of the Internet.

The site's highlight is a video performance of the song "Lovely Football," by the fabulously enthusiastic Onitsuka Tiger National Choir. An online karaoke competition ("the world's first!") awards Injector DX shoes to the top five renditions of its tune.

Onitsuka Tiger takes steps to ensure the recording and sing-along go smoothly, so important when you're enabling multimedia CGM. There's a sound check to get participants to sing loud enough and difficulty settings called "Junior Tiger Sing Along" and "Onitsuka Karaoke World Cup." Despite a couple moments when the Japanese pop kitsch aesthetic teeters on the brink of self-consciousness, it's pretty near perfect.

Created by StrawberryFrog for a European audience.


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