A DMNews.com article: Retailers, Engines Want Standard for Product Description, discusses a session at Shop.org's FirstLook 2006 event where representatives from Yahoo, MSN, AOL, Become, and Shop.com, along with several retailers and trade groups, about the need to develop, "a common standard for describing products for online SKU-based advertising and comparison shopping."
Retailers and engines shared their frustration at the lack of a common platform to describe products and receive advertising reports, [Alan] Rimm-Kaufman said. He noted that "organizations with widely different interests all agreed that the current situation was far from good and that an industry standard would help greatly." Participants agreed to work on an industry standard for describing products online using the expertise and process of the Association for Retail Technology Standards, he said. The group plans to meet Feb. 27 in Menlo Park, CA, to begin work on a spec.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!