For many people tuning into the Super Bowl (aka "the Big Game") is not about watching a football game, American football that is, but rather viewing the commercials. Every year several sites make those commercials available online and this year will be no different. We've learned that Yahoo, in cooperation with IFILM, will offer an archive of this year's commercials on Yahoo Video shortly after the game ends on Sunday evening.
You'll also be able to watch commercials from past "Big Games."
IFILM content can currently searched via Yahoo Video and BlinkxTV as well as their own site.
Postscript: Microsoft has informed us that they will also provide an archive of Super Bowl commercials on MSN Video.
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.