Newspapers want search engines to pay over at News.com covers the World Association Of Newspapers planning to challenge the "exploitation of content" by search engines. Apparently search engines are taking newspaper content for free and repacking it up within things like Google News and Yahoo News. A task force to study the isssue is being formed, DMNews reports in Newspaper Group Questions Aggregation of News Content. Reuters also has coverage here.
Hey WAN. Don't like being in search engines? Tell your members to put up a robots.txt file to block the search engines, and they'll be happy to drop them. When they do, then blogs and other news sources can have the traffic the search engines were previously sending to your members.
FYI, I'm trying to finishing a rundown on what the New York Times has been doing recently to gain search engine traffic. Watch for that soon. In the meantime, see this past post about what Marshall Simmonds did for About.com and is now doing for the NYT.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.