Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN from MediaPost reports on an Outsell survey of 1,200 advertisers last November that found 71 percent found search ads on Google were effective, compared to 62 percent on Yahoo and 49 percent on MSN. But those most likely to find Google as "extremely" effective had slightly smaller average budgets than Yahoo and MSN spenders.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.