A9's Low Popularity & Slower Growth
NetRatings sent out some Amazon stats in
advance of their earnings report. Interesting to me was a breakout on A9. It
shows growth from the fourth quarter of 2004 to the same period of 2005.
However, growth from the third to the fourth quarter of 2005 is nowhere near as
much as Amazon itself or the Amazon-owned Internet Movie Database. Traffic to
both those sites is much higher than A9:
Monthly Unique Audience, In Millions, Q4 2004 Vs. Q4 2005
Site | Q4 2004 | Q4 2005 | Change |
Amazon | 37,323 | 43,183 | 16% |
IMDb | 10,717 | 16,394 | 53% |
A9 | 792 | 1,369 | 73% |
Monthly Unique Audience, In Millions, Q3 2004 Vs. Q4 2005
Site | Q3 2005 | Q4 2005 | Change |
Amazon | 36,339 | 43,183 | 19% |
IMDb | 13,794 | 16,394 | 19% |
A9 | 1,282 | 1,369 | 7% |
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