I've never watched a Super Bowl and I never will watch a Super Bowl. There may not be a lot of certainties in life, but this is one of mine.
What's amazing is how suddenly easy it's become to catch up with practically a lifetime of Super Bowl ads. Heavy.com has the banned ones. Adverlicio.us has the online ones. MSN, Yahoo! and AOL will share Sunday's on-air spots, as will any number of Super Bowl advertisers who will host their broadcast spots on their Web sites after they air.
The Web's a great thing. How else could I keep my life spectator sports-free and still do the job?
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!