Although SEM on local search verticals bears many resemblances to global search marketing, there are subtle nuances and differences in searcher behavior that you need to take into account to ensure a successful campaign. ClickZ columnist Phil Stelter is devoting his next few columns to the art of SEM for local search verticals, kicking off the series with a Q&A with MSN, specifically looking at the Search Local (beta) and Windows Live Local services. Targeting Local Audiences With Search, Part 1: MSN is packed with great advice for reaching people searching in the virtual 'hood.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!