Although SEM on local search verticals bears many resemblances to global search marketing, there are subtle nuances and differences in searcher behavior that you need to take into account to ensure a successful campaign. ClickZ columnist Phil Stelter is devoting his next few columns to the art of SEM for local search verticals, kicking off the series with a Q&A with MSN, specifically looking at the Search Local (beta) and Windows Live Local services. Targeting Local Audiences With Search, Part 1: MSN is packed with great advice for reaching people searching in the virtual 'hood.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!