Mylene Mangalindan's article in the Wall Street Journal (free to all): PayPal Prepares For a Challenge From Google takes a look at how online payment service, PayPal is preparing it's forces and resources against Google's plans to make a play in the online payment space (formerly Google Wallet) or what is now being referred to as GBuy.
Jeff Jordan, President of eBay's PayPal division, told the WSJ that what Google is up to is a "very legitimate" threat to his company and goes on to say:
...he and his team immediately "dissected the wording" of Google's statements. He says he doesn't believe Mr. Schmidt. In the past, Mr. Jordan says, Mr. Schmidt had denied Google would roll out a payments service, only to take it back later. "We took [the comments Mr. Schmidt made] as 'Thou doth protest too much,' " says Mr. Jordan.
Specifically, on what Google is developing:
For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google.
Last March, Google formed the Google Payment Corporation. More in this post.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!