Mylene Mangalindan's article in the Wall Street Journal (free to all): PayPal Prepares For a Challenge From Google takes a look at how online payment service, PayPal is preparing it's forces and resources against Google's plans to make a play in the online payment space (formerly Google Wallet) or what is now being referred to as GBuy.
Jeff Jordan, President of eBay's PayPal division, told the WSJ that what Google is up to is a "very legitimate" threat to his company and goes on to say:
...he and his team immediately "dissected the wording" of Google's statements. He says he doesn't believe Mr. Schmidt. In the past, Mr. Jordan says, Mr. Schmidt had denied Google would roll out a payments service, only to take it back later. "We took [the comments Mr. Schmidt made] as 'Thou doth protest too much,' " says Mr. Jordan.
Specifically, on what Google is developing:
For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google.
Last March, Google formed the Google Payment Corporation. More in this post.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.