I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super Bowl completely neglected search marketing, squandering amazingly lucrative opportunities as search traffic related to their products, brands and services spiked during and after the game. For a fraction of what the TV ads cost to make and air, these companies could have captured some very valuable traffic. For some stats and a look at the winners and losers in this search marketing Bowl, check out today's SearchDay article, A Super Bowl Search Marketing Scorecard.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!