I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super Bowl completely neglected search marketing, squandering amazingly lucrative opportunities as search traffic related to their products, brands and services spiked during and after the game. For a fraction of what the TV ads cost to make and air, these companies could have captured some very valuable traffic. For some stats and a look at the winners and losers in this search marketing Bowl, check out today's SearchDay article, A Super Bowl Search Marketing Scorecard.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.