I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super Bowl completely neglected search marketing, squandering amazingly lucrative opportunities as search traffic related to their products, brands and services spiked during and after the game. For a fraction of what the TV ads cost to make and air, these companies could have captured some very valuable traffic. For some stats and a look at the winners and losers in this search marketing Bowl, check out today's SearchDay article, A Super Bowl Search Marketing Scorecard.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!