Spider/Bot Chase Goes Trans-Continental at ClickZ and IAB Updates Bot and Spider List at MediaPost both cover how the Interactive Advertising Bureau has released a new list of spiders, part of its long-standing effort to help advertisers filter out non-human visits. The list is to be maintained going forward in conjunction with ABC Electronic in the UK. It covers spiders known to visit sites in the US and UK. More in this IAB press release. Want the list? You have to be an IAB subscriber. More info on the list is here.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.