Via Threadwatch, Google is testing a new auction-based print advertising program, allowing advertisers to choose ad size, set a price, and decide how to use the space. Bidders pay only if they win the auction. Google is testing the program with a couple-dozen magazines in the automotive, lifestyle and technology sectors. More information is available on the FAQ page.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!