Via Threadwatch, Google is testing a new auction-based print advertising program, allowing advertisers to choose ad size, set a price, and decide how to use the space. Bidders pay only if they win the auction. Google is testing the program with a couple-dozen magazines in the automotive, lifestyle and technology sectors. More information is available on the FAQ page.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!