Via Threadwatch, Google is testing a new auction-based print advertising program, allowing advertisers to choose ad size, set a price, and decide how to use the space. Bidders pay only if they win the auction. Google is testing the program with a couple-dozen magazines in the automotive, lifestyle and technology sectors. More information is available on the FAQ page.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.