Yahoo to offer incentives for using search engine? at News.com covers Yahoo surveying 5 percent of its Yahoo Mail users to see if a rewards program would get them to start using Yahoo Search more.
What rewards? No Yahoo mail ads, unlimited Yahoo Mail storage, free POP downloading are some of the possibilities (and things Google's Gmail already provides for free, some reward!). OK, how about five free music downloads, charitable donations, frequent flyer miles? Those are some of the other suggested options.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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