I have a client in the diamond industry, and he was ready to jump into the PPC game but pulled out just before. What was his reasoning? He was concerned with PPC fraud. But what was I worried about? I was worried about a dozen other people, like my client, getting into PPC at the same time (i.e. Valentines Day season). All these inexperienced people bidding on expensive keywords, doesn't mesh well with me. I am with Blue Nile's CEO Mark Vadon on this one.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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