I have a client in the diamond industry, and he was ready to jump into the PPC game but pulled out just before. What was his reasoning? He was concerned with PPC fraud. But what was I worried about? I was worried about a dozen other people, like my client, getting into PPC at the same time (i.e. Valentines Day season). All these inexperienced people bidding on expensive keywords, doesn't mesh well with me. I am with Blue Nile's CEO Mark Vadon on this one.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.