I have a client in the diamond industry, and he was ready to jump into the PPC game but pulled out just before. What was his reasoning? He was concerned with PPC fraud. But what was I worried about? I was worried about a dozen other people, like my client, getting into PPC at the same time (i.e. Valentines Day season). All these inexperienced people bidding on expensive keywords, doesn't mesh well with me. I am with Blue Nile's CEO Mark Vadon on this one.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!