The Electronic Frontier Foundation has called for users to boycott Google's new Desktop Search 3 citing privacy concerns, including Google copying your personal data to its servers. Should you be concerned? I've taken a closer look at both the EFF's claims and what Google really does with your personal data in today's SearchDay article, Google Desktop Fears Overblown?.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.