Search Engine Advertising to Grow 26% in 2006
The study “Annual Ad Spending Study: Where & Why Advertisers Are Moving Online” released this week by Outsell, Inc. contains advertiser data about the effectiveness of search keyword, contextual and behavioral advertising online, as well as online versus offline advertising methods.
Included in the findings of 1,200 advertisers controlling an estimated $2.8 billion ad budgets are:
ClickZ has more detailed information on the overall findings while JenSense has a more detailed look at the contextual and behavioral advertising findings. The survey can be downloaded from here.
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