ClickZ reports that Local Search to Hit $13B by 2010. Online local search, including Internet Yellow Pages, local search and wireless, brought in $3.4 billion this past year. According to a forecast by the Kelsey Group, by 2010, it should reach "nearly $13 billion." The Yellow Page advertising is expected to only grow 1.5% over the same time period, reaching $28.4 billion by 2010. More details at ClickZ.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.